Under Armour Forge 96

You wear them to the gym. You wear them when you’re out running. But what about wearing the same thing that has a whole new look when you’re out with your friends? Breaking through the lifestyle scene, the Under Armour Forge 96 is a new impression of Under Armour, mixing the perfect amount of sport and style. This collection has elevated the brand’s hallmark image from the conventional “sport” attire to casual chic for the sneaker community.


 Inspired by 90’s running silhouettes, the Under Armour Forge 96 means Sporty, Street, Style, Attitude, and Character. It is one of the hottest trend staples for the millenials and sneaker fans of this era. It emphasizes a current, fresh new take towards a bolder, better and outstanding performance style statement.

Best known for their quality, light and airy feature, the Forge 96 kicks are made from the finest materials that provides maximum breathability with a touch of throwback tech. It is easily recognized for its oversized proportions and tooling with mixed material upper.


The Under Armour Forge 96 collection is made exclusively available in JD Sports Pavilion, Kuala Lumpur and Under Armour online store which offers in unisex sizes and limited pairs. It is available in four colour ways priced at RM499 and RM599 respectively.


In line with the launch of the collection, a creative installation will be available exclusively at JD Sports Pavilion, Kuala Lumpur from the 28th September till 12th October 2018. Not only that, everyone stands a chance to win a pair of Under Armour Forge 96 just by taking a photo at the installation! Post the photo and include your shoe size in your caption with #Forge96, #JDSportsMY, #UnderArmourMY and #WinAForge on your social media.


Under Armour have also been working collectively with Malaysia’s iconic personalities such as Bryan Lim, Ethan Curzon, Tunway, Shawn Lee, Yeoh Wai Hong and Joseph Germani to style the Forge 96 to the streets as a cutting edge street gear to elevate their streetwear collection.

Credit: Zee Zaki

Credit: Zee Zaki