The Most Influential Fashion Event is Back This August!

The annual Kuala Lumpur Fashion Week (KLFW) is returning for its seventh and fully set to flaunt everyone in a storm of fashion. This must-not-miss event of the year is known for discovering uprising fashion talents as well as pushing A-List Designers to their creative best! Happening from the 21st to the 25th of August 2019, KLFW will be presenting more than 80 Malaysian designers who will showcase their Ready-To-Wear collections at the most fashionable hub of KL city, the Centre Court of Pavilion Bukit Bintang Kuala Lumpur.

Being the most visible fashion platform in Malaysia, KLFW will be taking their industry partners together in this fashion forward journey, shaping the future of Malaysia fashion and lifestyle industry. This year, KLFW is thrilled to collaborate with prestigious brands which includes LEXUS, HP, HUAWEI NOVA, ORIS WATCHES, LAZADA, BOOST, PANASONIC, AIRASIA and more exciting brand partnerships.

In the spirit of craftsmanship, independence and quality, there are four designers being selected to narrate their fashion designing journey alongside a motivational video campaign namely #GoYourOwnWay by ORIS Watches. A-Jane, Joshua Fitton of Atelier Fitton, Ridduan Ismail of Rafeoff and Tengku Sharifah Khatreena will be giving an intimate insight into their craft and design expertise.

#WhatDrivesYou by Lexus Malaysia highlights Malaysian’s favorite Alia Bastamam, and her inspiring tales of overcoming challenges as a creative director of the iconic brand in Malaysia, coinciding with the LEXUS’ brand story of Inspiration and Passion. Another exciting news from Lexus Malaysia is “Doodle Battle … Crafting an Icon”. Lexus Malaysia will be celebrating artistry in all forms by working with the Malaysian doodle art community, DOODICT to stage a doodle contest where the Winner will be given a chance to decal a Lexus NX Series car, showcased during KLFW 2019 at the main entrance of Pavilion Bukit Bintang. 

On the tech front, fashion and technology meets when HP Malaysia unleashes the processing prowess of their eagerly awaited limited-series HP Spectre Series, the HP Spectre Folio and the 3 lucky KLFW Designers that got first-hand experience are Afiq M, My Apparel Zoo and Yadotsa. A video presentation will be shown during KLFW, demonstrating how magic happens when Fashion and Technology meet.

Huawei is a name that is synonymous with design and quality. This year Huawei NOVA is working with KLFW as the Official Smartphone partner on a collaborative merchandise designing campaign #WeAreNova. 30 KLFW Designers and more than 250 Contests submitted their designs that culminated to close to 1000 individual designs. The top 10 winning designs and designers’ merchandises will be presented during the Huawei Nova show segment during KLFW 2019.

Thread of Heritage, a truly Malaysian Textiles Exhibition under KLFW initiative that coincides with the month of Malaysia’s Independence aims to spread awareness to the public on the appreciation of our local fabrics in view of its long durability, unique beauty and strong sense of pride. The exhibition will be held in Pavilion KL from 10 August until 25 August, displaying Malaysia’s iconic textile fabrics such as Tenun Pahang Diraja, Royal Terengganu Songket and Batik Kelantan by Yanas.

Design To Sustain will be highlighting 4 fashion conscious Brands by presenting BEVC and Tsyahmi x BijiBiji; Ayu by Tarik Jeans and SeanSheila on ethical fashion. In order to uplift the initiative even greater, KLFW is paying homage to two conscious organizations through recognizing SURI, a Malaysian social enterprise that empowers single and underprivileged mother by handcrafting products using up-cycled denim and Kloth, a movement to keep fabrics out of landfills.
Fashion Forward Batik Malaysia evolved from Fashion Forward Batik Kelantan when he was first approached by YM Tengku(Puan) Temenggong YTM Tunku Dato’ Hajjah Nurhayati to help promote Kelantanese Batik in 2017. With Fashion Forward Batik Malaysia, the vision is even bolder as KLFW elevated the initiative by gathering Malaysian batik textile makers and batik enthusiasts from the entire nation to celebrate the art and history Batik. Kraftangan Malaysia will be sponsoring batik textiles to 2 Kraftangan In-House Designers and 4 Emerging Designers to create a special presentation during KLFW 2019. 

Every year, KLFW never failed to inspire and motivate our homegrown brands, assisting in any way they could to allow the brand to grow within the industry. Brands that achieved their milestones with KLFW includes Jimmy Lim, who will be celebrating his 20th Anniversary in the fashion industry and Malaysia’s renowned celebrity, Fazura, as she celebrates her brand’s, Fazbulous, 5th year with Kuala Lumpur Fashion Week. Power couple and design duo Sean Sheila will also be rejoicing their 5th year with KLFW too. To kickstart their 7th year, KLFW 2019 will be introducing 12 uprising homegrown designers on to the platform. Prepare yourself to witness an array of stunning collections by Techniq, Maqilla, Rafeoff by TTFGA, Sierra Chong, Mells, Duchess & Co, BevC, Pestle Mortar Clothing, Behati, TnTCo, and Wynka, Phyn Studio.

Marking their long-awaited comeback to the runway of KLFW, Hatta Dolmat, Syaiful Baharim, and Silas Liew will present their signature yet influential womenswear collections. Lastly, Megwak, a special collaboration between Meg, a local fashion designer and popular Malaysian Influencer WakDoyok, will also be making their return to KLFW with a highly anticipated Menswear Collection.

KLFW won’t live up to its name without these Top 10 Powerhouse Malaysian Designers which includes Alia Bastamam, Rizman Ruzaini, Fiziwoo, Syomirizwa Gupta, Afiq M, Innai Red, Nurita Harith, Ezzati Amira, Jovian Mandagie, and MimpiKita. Among the 10 amazing shows by these designers, one of them will be closing Kuala Lumpur Fashion Week 2019 with a phenomenal remark.
At Edition KLFW, we can hardly wait to see what the fashion gods and goddesses have in store for us this August!
Until then, remember to follow KUALA LUMPUR FASHION WEEK & Edition KLFW!

 

LAYOUT DESIGN : IMAN ERSHADI