This season the Superdry Sport range focuses on the finer details and product technicalities whilst continuing the brand’s celebration of self-expression and empowerment. Innovation has been peppered with style to bring product to those that primarily train indoors, be it to work-out the body, or to cleanse the mind.
Colour blocking and bold splice logos underpin the menswear’s Core range. A palette of strong red, navy, white and grey is forefront with an injection of mono camo across hero items such as the Gym Tech Stretch Jogger and Ziphood, made with thermal properties to ensure ultimate comfort. Retro styling is modernised with tape and mesh detailing, providing an offering that’s comfortable enough to train in as well as kick back in.
Womenswear follows suit giving updates to their synonymous Core styles with metallic, foils and loud graphics. Bright pops of purple and mochi green are striped across leggings with matching sports bras and training shorts. Gold logos shimmer on gym t-shirts and vests made with SuperQuick dry and breathable tech fabric allowing ergonomic air flow. The feminine Studio range sees muted pastels across the softest fabrics, perfect for yoga and stretching.
The Active Sport range for both men and women is an amalgamation of both indoor and outdoor training product, giving medium-impact support using lightweight and stretch materials to keep wearers comfortable and cool. Menswear’s tank tops in shades of olive and light grey are balanced with fluro orange cagoules, all with high visibility reflective detailing. Zonal moisture wick t-shirts have been updated with ombre gradient colour. Psycho tropical jungle prints reinvent the women’s collection with a coral leopard pattern taking centre stage. Make a statement with mesh panel leggings worn with a batwing hoodie or cropped jumper.
High impact training never looked so good with Superdry’s technical performance wear. This range, for both men and women, is functional yet sleek incorporating lightweight, seamless compression fabrics detailed with subtle reflective panels. Waterproof and wind resistant components mean whatever the weather conditions, this collection will help conquer fitness goals.
Bringing a stand-out collection designed to take athleisure to a new level, SS19 blurs the boundaries between sportswear and casualwear.
You can purchase SuperdrySport SS19 collection at Zalora Malaysia.