Sneakerlah 2019, Malaysia’s biggest, most anticipated sneaker lifestyle convention

U Mobile's partnership with SneakerLAH was part of the telco's Unlimited Moves campaign, which aims to bring youths closer to their streetwear and street culture passions. The first Unlimited Moves project took place at Spacerubix, Puchong. With the help of Impact Malaysia, an agency under the purview of Ministry of Youth & Sports, U Mobile transformed three outdoor sports courts at Spacerubix into art mural canvasses.

U Mobile's partnership with SneakerLAH was part of the telco's Unlimited Moves campaign, which aims to bring youths closer to their streetwear and street culture passions. The first Unlimited Moves project took place at Spacerubix, Puchong. With the help of Impact Malaysia, an agency under the purview of Ministry of Youth & Sports, U Mobile transformed three outdoor sports courts at Spacerubix into art mural canvasses.

This year saw U Mobile present Sneakerlah as the title sponsor for the first time, in line with its commitment to support initiatives that bring their customers closer to their passions and showcase their unlimited potential. U Mobile added the excitement to Sneakerlah by bringing to life two areas within the venue that are inspired by street culture. The first was the U Mobile Zone, a space designed for attendees to kick back, enjoy a cup of coffee or shoot some hoops at a basketball arcade game called the Arcade Shootout. 

 
2.jpg
3.jpg
1.jpg
4.jpg
 

The second, called Unlimited Streets, was a hang-out spot that featured a rotating platform specially designed for attendees to showcase their Outfit of The Day or their new sneaker cops from all angles. In addition, U Mobile flew in Brendan Dunne and Matt Welty of Complex’s popular sneaker talk show Full Size Run. Both Brendan and Matt made an appearance over the weekend and participated in a panel discussion with other local sneaker personalities. 

U Mobile x Sneakerlah 1: Adrenaline was at a high at the U Mobile Zone! Attendees competed with each other to beat the high score at the Shootout Spot to win exclusive U Mobile x SneakerLAH 2019 merchandise.

U Mobile x Sneakerlah 2: Over at Unlimited Street, sneakerheads waited for their chance to snap their Kicks of the Day at the special 360° Rotating Platform.

U Mobile x Sneakerlah 3: Fans and guests even got to meet Brendan Dunne and Matt Welty of popular sneaker talk show, Full Size Run. Full Size Run's participation at SneakerLAH 2019 was made possible by U Mobile.