Sephora Malaysia Celebrates The Beauty of Hari Raya with Its Very First Local Talent Collaboration with DeFam!
In celebration of Hari Raya, Sephora Malaysia is proud to present its very first local talent collaboration with Malaysia’s favourite girl group, DeFam. The leader in omni-channel beauty retailer announces the collaboration as part of the brand’s third Hari Raya campaign in Malaysia happening from 23 May – 19 June. Unveiled on 29 April, the partnership brought together the forces of beauty and music through an electrifying music video.
Known for being at the forefront of the beauty industry with their offerings of the latest brands and trends, Sephora aligned this year's Hari Raya campaign to reflect the brand's DNA, choosing DeFam, who are the embodiment of relevant and dynamic Malaysians making them the ideal collaborator for this campaign.
Starring the talented Azira Shafinaz, Cik Manggis and Sophia Liana, the music video features a special appearance from award-winning rapper, SonaOne. Alongside the stars, the music video also highlighted the new Summer Launches and best-selling products from Sephora Collection such as the Cream Lip Stain and Sephora Rouge Lipstick. The specially produced song, titled That Sephora Girl, also contains the shade names of popular Sephora Cream Lip Stain colours in the lyrics that Sephora fans will be able to listen out for!
The music video features three curated and wearable looks which will be available during the campaign period; “Warm Earthy Brown”, a muted simple look that is wearable for any occasion will surely be everyone’s favourite. “Mysterious Glam” is the perfect look for a night out. For those looking to shine, the “Cool Fresh” look brings out confidence and poise. The looks are easy to achieve with products from Sephora Collection and can be done under ten minutes, making them perfect for busy Hari Raya days.
Beauty fans nationwide can enjoy the three complimentary looks which will be available in all Sephora stores throughout the Hari Raya campaign period from 23 May till 19 June.