Ray-Ban brings these unique paths and universal emotions to life!


The need to belong is instinctual and is a crucial element of our wellbeing throughout our lives. When this need is not being met, we experience psychological discomfort. Our instinctual need to belong motivates us to develop strong social relationships. These relationships improve the quality of our lives and nourish us both physically and emotionally. They provide us with a sense of identity and security. We can fulfill our need to belong through the connections we make with friends, family, co-workers, or community groups.


As a central focus to this universal emotion: The Ray-Ban #ProudToBelong campaign spotlights the human moments that connect us and let us find our sense of belonging.
Every one of us is on a unique journey. But no matter where you’re headed to, one thing is for certain – life moments set our paths: the laughter, the rush, the tears - these real moments of connection shape who we are. 

Embracing these moments, throwing ourselves headfirst into every part of the journey – that’s when we find our path to belonging and where we can be our real selves. It’s not just about belonging; it’s about being proud of it.


Celebrating the shared moments that connect us, the #PROUDTOBELONG campaign focuses on three key sentiments that bring to life the very essence of their core products: vulnerability & empathy, passion &joy, and confidence & pride.
The need to belong is part of what makes us human after all, so tell us about your #ProudToBelong moment and how that close relationship helps you grow as a person!