KOTEX Meet Fashion Through KOTEX® Batik Collection At Kl Fashion Week
The Kotex® Batik Collection hit the runway at Kuala Lumpur Fashion Week (KLFW) 2019 this afternoon making a bold statement with its vibrant and colourful batik motifs.
In front of a packed audience that included special guest YB Hannah Yeoh, Deputy Minister of Women, Family and Community Development, the Kotex® Batik Collection brought an exciting new element to KLFW by marking the first time a leading Feminine Care brand such as Kotex® has been featured on the fashion runways of Malaysia.
Enabled and empowered by Kotex®, the collection features modernised batik prints created by the female artisans of Batik Boutique, a social enterprise focused on upskilling the Bottom 40 segment and brought to life by the designs of up-and-coming Malaysian designer, Seza Zulkeple.
These bold Batik prints first caught the public’s eye with the Kotex® Limited-Edition Batik packs, launched in July this year. The batik prints were used creatively in Kotex® packaging, perfectly marrying form, function and fashion. The Kotex® Limited-Edition Batik also stays true to aim of the Kotex® #SHECAN global movement to empower young women.
Frenissa Lagman, Marketing Manager, Kimberly-Clark said that Kotex® is committed to bringing about societal change globally to help young women challenge outdated perceptions and empower them to achieve more. The partnerships with Batik Boutique and KLFW are part of the Kotex® #SHECAN Fund initiative in Malaysia while also providing another platform to support the proud Malaysian tradition of batik designing.“We are very pleased to be making our debut with the Kotex® Batik Collection at KL Fashion Week. What began as a partnership between Kotex® and the female artisans at Batik Boutique to highlight their handiwork to our Kotex® users, has now taken on a larger context with KL Fashion Week,” said Frenissa.
The Kotex® Batik Collection debuts 15 simple yet stylish ready-to-wear silhouettes incorporating bold color-blocks and batik prints working in harmony for the trendy, every day women.
“I’ve always been a fan of batik and bold colours so when I was very excited when presented this opportunity. Plus, I have always loved including positive elements into my designs, as such I am thrilled to be able to work partner Kotex® on this collection which is built on a foundation of empowering women while helping to showcase the batik designs from the women at Batik Boutique.” The occasion was made more special as the artisans from Batik Boutique were on hand to see their batik designs at the show. According to Batik Boutique founder, Amy Blair, the ladies were all beaming and proud to see their hard work and creativity up there on the runway for everyone to see. Blair said that the artisans at Batik Boutique have worked tirelessly to be able to sustain themselves and their families by producing beautiful, high quality fashion and gifts. “Thanks to Kotex®, more people can now appreciate the creativity of the women behind the exquisite batik prints.”
To find out more about the Kotex® #SHECAN Fund, please Visit SheCanFund Website.