H&M Home Presents New Campaign Featuring Poppy Delevingne

H&M announced first ever ‘At Home With’ campaign, featuring the London residence of British actor, model and style icon, Poppy Delevingne. Her eclectic and colourful abode not only serves as a stunning backdrop for a selection of pieces from our latest collection, but it also provides real life inspiration for every room. H&M HOME items from the ‘At Home With Poppy Delevingne’ campaign is now available in-stores.

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“A home is about surrounding yourself with things you love and with this H&M HOME campaign, I’m thrilled that I found so many pieces to fall in love with. It’s also wonderful to be working with an up-and-coming interiors brand that has such a wide range of styles you can pick and choose from, especially since I like mixing textures, finishes and colours,”

Poppy Delevingne


“It’s always exciting to see H&M HOME products in real life environments and stepping into Poppy’s house was no different. She has this fun personal style and loves to play with colour, which is strongly expressed from room to room. To have the campaign in her home with Poppy starring in the images as well felt so natural, from an aesthetic and inspirational point of view,” says Camilla Henriksson, H&M HOME’s Head of Marketing and Communications.H&M HOME is available at H&M Avenue K, Kuala Lumpur.

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