#ExperienceAmazing With Lexus & Alia Bastamam
This year, KLFW is set to embark on a luxury adventure with the official car partner, LEXUS Malaysia that campaigning #ExperienceAmazing alongside the Malaysian’s favourite designer, Alia Bastamam.
As a creative director of the iconic brand that named after herself, Alia unfollows the norm in creating every exquisite look. Her consistency and persistency through out her designing journey happened to coincide with the Lexus’ design brand philosophy of “Anticipate. Innovative. Captivate.” That being said, Lexus is proud to present Alia Bastamam during KLFW 2019.
Lexus’ collaboration with KLFW will be further enhanced with the presence of Malaysian Celebrities, lifestyle media and fashion editors from Vietnam, Philippines, Korea, Indonesia, Singapore, Japan and the United Kingdom. They will get to experience Lexus ES and Lexus NX Series as they will be chauffeured to attend KLFW as part of their fashionable journey in the city of Kuala Lumpur.
In addition, Lexus is also celebrating creativity in all forms by encouraging and supporting Malaysian doodle art community, namely Doodict in support for KLFW 2019. In early August, there was a Semi-Finale conducted at Lexus Mutiara Damansara Showroom in which the 10 contestants who was shortlisted from the 80entries were competing for the one final spot by applying their doodle arts on a mock up of LEXUS NX Series.
Malaysia’s renowned stylists like AndreAmir and MinLuna were part of the judging process as well. Winning design will be transformed into a LEXUS car decal which will then be showcased in front of the Pavilion Bukit Bintang main entrance throughout the five-day of KLFW 2019.