Dyson launches the Dyson Airwrap styler
A styling tool engineered to create curls, waves and smooth blow dries without extreme heat
[Bangkok – 19th October 2018] Following on from the runaway success of the Dyson SupersonicÔ hair dryer, Dyson today unveils its second piece of beauty technology: the Dyson AirwrapÔ styler. The Dyson AirwrapÔ styler uses jets of air to allow you to achieve voluminous curls, natural waves and smooth blow-dry finishes – at home.
Dyson engineers always start with the problem. The teams researched current styling technologies and identified what they feel to be areas for improvement. Tangled hair. Temperature damage. Size, or weak and unruly airflow. At the heart of this story comes a radical idea: harness Dyson’s digital motor to create a phenomenon known as the Coanda effect. The Coanda effect occurs when a high-speed jet of air flows across a surface and, due to differences in pressure, the air flow attaches itself to the surface. Taking advantage of this principle, Dyson’s team of aerodynamicists created a way to style hair using only air combined with heat. The result, whether you choose to curl, wave, smooth or rough dry your hair, creates a natural look with a sleek finish, helping prevent extreme heat damage.
“We have been obsessively manipulating airflow for more than 25 years. Our expertise in aerodynamics is one of our core technologies. Harnessing the power of Dyson’s digital motor we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved.” James Dyson, Founder & Inventor.
Dyson’s team of engineers and hair scientists go to great lengths to understand hair from root to tip. After building state-of-the-art hair laboratories, the team spent more than six years testing and researching different hair types and styling habits around the world. They identified two key desires and challenges when it comes to styling:
1. People desire body, fullness and movement. They want to avoid limp hair with little body.
2. Others desire smoothness without losing volume. They tend to suffer from frizz and too much body which makes styling difficult.
Created by an in-house team of experts, the Dyson digital motor V9 powers the Dyson AirwrapÔ styler. Partnered with Dyson’s unique styling barrels this motor enables the Dyson AirwrapÔ styler to style with air, without the need for extreme heat. The motor spins to create an area of high pressure at the top of the styling barrel. A high velocity jet of air disperses out of six air slots around the barrel. This generates a physical phenomenon known as the Coanda effect which allows the hair to curl around the barrel to style.
The machine’s styling brushes are also engineered to take advantage of the Coanda effect. To achieve a sleek blow dry finish, the brushes align hair when styling, helping to provide a smooth shiny finish when dry. In order to keep the airflow focused in the desired styling direction engineers incorporated a switching mechanism. This directs airflow according to the tension in the brush. No matter which way you brush through hair strands, the air flows in the direction of your hair. This helps achieve a stylist-inspired blow dry finish. Often, styling hair means blow drying before styling. The Dyson AirwrapÔ styler styles wet to dry. Hydrogen bonds line each strand of your hair. When hair is wet this breaks down the hydrogen bonds – resetting the natural style of your hair priming it for styling.
After choosing the attachment for the desired look, the combination of powerful airflow and heat control allows you to style without extreme heat with ease – saving time and avoiding tangling.
Intelligent Heat Control:
Styling your hair should not be synonymous with damaging your hair. Like the Dyson SupersonicÔ hair dryer the Dyson AirwrapÔ styler has intelligent heat control. A glass bead thermistor measures the temperature up to 40 times a second, transmitting temperature data to the microprocessor and regulating the products temperature. This helps ensure hair does not become exposed to extreme heat.
The Dyson AirwrapÔ styler comes in three different variants with specific attachments, designed with different hair types and desired looks in mind.
Prices and Availability
The Dyson Airwrap styler price range is from RM 1,999 to MYR 2,199 and it will be available on the 20th of October at the Dyson Demo at the Gardens Mall, the Dyson Demo at Gurney Plaza (Penang), Robinsons KL (Four Seasons Place), and Dyson online (https://www.dyson.my/).