Chinese New Year Trends For 2019


Weren’t we were just celebrating Christmas like 2 weeks ago? And Chinese New Year is already around the corner. How fast time flies when you’re celebrating and having fun. Brace yourself for the scorching weather, endless Chinese dinners, family visits, red angpaus and also outfits - cause we got the trend for you.
With the help of H&M Malaysia, celebrate the new year with playful cherry and rich red hues coupled with sleek accents and colorful prints. The 2019 Chinese New Year H&M campaign exclusive collection is now in-store and available across 11 markets namely Mainland China, Hong Kong, Taiwan, Macau, Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and Canada.


It is a collection for everyone which includes womenswear, menswear and kidswear. For the ladies’ collection, one can find preppy dresses to tasteful loungewear in festive shades of red, burgundy and pink. For those who prefer an easy, everyday look, they can throw on a pair of embroidered jeans with a ruffled top or a matching denim jacket. To complete the outfit, choose from a wide range of festive-coloured bags, intricate accessories and stylish footwear.

Bold red prints and quirky slogans are weaved into the men’s collection, which features classic button-up shirts, biker jackets and bomber jackets. A more casual look can be achieved by pairing a printed sweatshirt or red hoodie with smart trousers. The collection also introduces a wide selection of footwear and sophisticated accessories to compliment any outfit.

6009A_201 (not available for HK, MO _ TW).jpg

Babies and kids can also head out fully decked in auspicious red hues – the full range includes comfortable leggings, charming dresses for girls and sporty coordinates for boys. Details like ruffles, tulle skirts and heart prints will definitely bring out the girls’ sweet and flirty sides, while sporty outerwear and comfortable denim bottoms will put the boys in the mood for fun family games. For the first time, there are three stylish mini-me; mother and daughter capsules.


Visit your nearest H&M outlet now or log on to #HM2019CNY #HMMalaysia

Credit:Zee Zaki

Credit:Zee Zaki