Adidas Running Launches Brand - New PureBOOST GO for City Runners.

City runners can rejoice with the arrival Adidas Running’s latest addition, the brand new PureBOOST GO! Designed to adapt to the city streets, runners can now experience the thrill of urban running. While many of us may not be used to street running, the shoes were designed with the purpose of helping us to adapt. Not just to empower and encourage more to take up running, the PureBOOST GO comes with more features proving that these shoes were made to take running to a whole new level.

A trend that has certainly seen an increase throughout the years, running through the streets of a global city such as Kuala Lumpur might be liberating but also very unpredictable and intimidating. To empower everyone to experience running through the concrete jungle, these shoes are a dynamic and versatile performance silhouette created specifically to adapt to the demands of running in the city.

The brand new Expanded Landing Zone, a wider forefoot platform for increased forefoot stability during multi-directional movements allows street runners to adapt easily. Featuring a BOOST midsole made with Adidas’ industry defining technology, it offers runners with endless energy in return as well.

Catering for a more comfortable fit and better running experience, Adidas Running equipped these shoes with a deconstructed circular knit upper that is crafted from a breathable fabric thus improving flexibility and freedom of movement with each step. The adidas PureBOOST GO comes in colourways for both men (AH2323) and women (B75667).

Adidas has also launched a limited release black and white colourway of the brand-new PureBOOST GO in July, one month ahead of the global roll-out.

Credit: Poovenraj Kanagaraj