Edition KLFW Presents: MINI Fashion X The Woolmark Company

                                                                                                                         The MINI FASHION FIELD NOTES Capsule Collection on Level 3, Couture Pavilion

                                                                                                                        The MINI FASHION FIELD NOTES Capsule Collection on Level 3, Couture Pavilion

Throughout Kuala Lumpur Fashion Week 2018, you see models walk down the runway, celebrities ambushed by photographers and guests fighting over who get front row seats. Shoppers at Pavilion squeezing in between spaces by the glass railing to see what really goes on inside the covered centre court.

Everyone was celebrating local fashion and wants to be a part of Malaysia’s growing number of designer brands which speaks to the slogan ‘Malaysia For The World’ as media and guests from neighbouring countries grace the event with their presence. 

Not only was KLFW graced with international people, Edition KLFW also had its fair share of international guests thanks to MINI Fashion X The Woolmark Company. This new collaboration with MINI as KLFW’s official car partner has opened a door to a fashion conversation with MINI Fashion’s 2018 Capsule Collection designers.

The panel of speakers that were present for the talk at Acme Bar and Coffee Company, KLFW’s official hospitality suite, were designers Liam Hodges from the UK, PH5’s Wei Lin and Mijia from USA, local designers Kit Woo, Mr.Kioue, founder of Super Sunday and Dianna Yong, founder of sustainable local fashion brand, Shop Sayang.

The fashion talk was set in Acme’s relaxing ambience area where more than 40 guests arrive to listen, share and exchange experiences on how come inspirations in design came about. The theme ‘Igniting Inspiration’ sheds light on how designers find inspiration through travelling and translating them into the pieces they make.

 (Far Left) Sashi Ambi, Head of Corporate Communications, BMW Group Malaysia and (Far Right) Kidd Yam, Head of MINI, BMW Group Malaysia with the Panel of Speakers

(Far Left) Sashi Ambi, Head of Corporate Communications, BMW Group Malaysia and (Far Right) Kidd Yam, Head of MINI, BMW Group Malaysia with the Panel of Speakers

 (L-R) Local Fashion Designer - Kit Woo, Liam Hodges; Mijia Zhangin, Wei Lin, Founder of Super Sunday - Mr Kioue, and Dianna Yong - Founder of Shop Sayang

(L-R) Local Fashion Designer - Kit Woo, Liam Hodges; Mijia Zhangin, Wei Lin, Founder of Super Sunday - Mr Kioue, and Dianna Yong - Founder of Shop Sayang

                                  Fashion Talks with MINI FASHION x The Woolmark Company at KLFW 2018

                                 Fashion Talks with MINI FASHION x The Woolmark Company at KLFW 2018

                                 Fashion Talks with MINI FASHION x The Woolmark Company at KLFW 2018

                                Fashion Talks with MINI FASHION x The Woolmark Company at KLFW 2018

Each designer shares their experiences from designing wearable streetwear to manufacturing and finding the perfect material and fabric to suit customer’s needs. Despite coming from different parts of the world, all panels shared the same struggles in making sure their brands survive through the wave of fast fashion and constant economic change. The importance of staying relevant within the industry and producing quality clothing to the mass consumers is what pushes these designers to strive and stand out from the rest.

                                                                                                                                                The MINI FASHION FIELD NOTES Capsule Collection

                                                                                                                                               The MINI FASHION FIELD NOTES Capsule Collection

                                                                                      Liam Hodges

                                                                                     Liam Hodges

                                                                     Mijia Zhangin and Wei Lin of PH5

                                                                    Mijia Zhangin and Wei Lin of PH5

The floor was also open to guests asking questions to the panel of speakers of their choice. From asking opinions on fast fashion to the journey of being sustainable, the talk means more than just about the industry, but it leads a new pathway to aspiring designers and creative individuals to plant their mark in the scene. It sheds light on the real and true challenges of what it takes to produce, sell and own your own brand.

 Credit: Zee Zaki

Credit: Zee Zaki